How social media can help your business grow
With 3.96 billion people using social media worldwide it can provide immense potential for the growth of your business and is a fantastic tool for increasing brand awareness, helping you connect with potential customers and boosting leads and sales.
From a local shop to a large national company, no matter what your business is, social media should be an essential component of your marketing strategy. Customers need to be aware of your business and what you do; social media is a great way to reach a wider audience and boost your visibility to these potential customers with just the touch of a finger.
Social media can be a cost effective way of marketing as it is often significantly cheaper than traditional methods, meaning you don’t have to spend a lot of money to reach more people, increase your audience and grow your business. It also gives you the ability to learn more about your audience’s interests, needs and collect feedback, through asking them to share their opinions and analytics. For example, the use of polls and stories can be a great way to engage with your audience and help you get to know them better. Take time to engage with your audience on a daily basis to see the best results!
As social media is so easily accessible, these platforms are quickly becoming the go-to place for consumers wanting to learn more about a business and the products or services they provide; giving businesses the ability to offer the most up to date information about everything from products, services, or upcoming events. As one of the initial ways potential customers will see your business, it is important to have a strong brand image throughout all your social media platforms.
With more than half of us being smartphone users and more and more businesses offering mobile-friendly experiences, the benefit of the increased presence of mobile activity in our daily lives is huge for small businesses. The accessibility of free mobile apps allows business owners to manage their public presence in a much more flexible way. This is also beneficial in allowing customers to connect with businesses while they’re on the go, from searching for more information and reviews, to sharing posts about these brands through their own social media channels.
Social media is a crucial part of modern marketing and with it becoming such an ingrained part of our day to day lives it is important to develop a strong presence and stay on top of the ever changing algorithms and trends. Understanding what you want to achieve from social media and the benefits it can have for your business is key to success.
Looking for a hand getting your business started on social media?
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