Why you should be using email marketing for your business

Email marketing is the process of building a contact list that has given you permission to contact them through email and using this to send targeted messages. It can be used in a variety of different ways for contacting and informing your audience, for example, newsletters, offers and announcements. Although email marketing isn’t a new technology, as such, it can still be a fantastic tool for communicating on a direct and personal level with your audience to increase your businesses’ leads, sales and awareness.

Take a look at these ways email marketing can help your business. 

Great way to stay in touch with your audience

Email marketing keeps you at the front of your audience’s mind if they are regularly seeing your brand appear in their inbox. This can be useful when it comes to them wanting to buy your specific product or service as your business will be recognisable and accessible to them. It also allows you to give them updates of anything that is going on with your business, whether that’s new product releases or an updated website it allows them to be one of the first to know, while also giving them the freedom of opening their emails when it is convenient for them. If your audience enjoys the content of your emails it will also help boost your engagement with them so make sure you’re giving them something worth reading!

Measurable 

Many email marketing tools offer analytics and the ability to track your campaigns. You can track delivery, open and unsubscribe rates of your emails, giving you a clear understanding of what may be working well and what you should change to keep your audience engaged. These metrics give you the opportunity to get to know your audience and their wants better so use them and provide your customers with the content they want to see. 

Affordable 

Email marketing platforms are often incredibly affordable, for example, MailChimp offers a free monthly subscription allowing you to send up to 10,000 emails a month to up to 2,000 contacts and although they do offer larger plans, the free subscription is often enough to get you started. This means you can reach a large number of consumers at a very low cost, providing a fantastic ROI. 

Increase brand awareness

Alongside social media, email marketing can be a great tool to build your company’s brand awareness and develop interest. By signing up to your emails, customers have already shown an interest in your business so build on this and increase their overall awareness. Rather than pushing your products and always trying to sell to your potential customers, try informing, educating and building trust with them. This can help you stand out from all the other businesses trying to sell sell sell while nurturing your relationship with them. 

Although you don’t want to annoy potential customers by pushing sales, email marketing can still be a fantastic tool to sell your products, when done in the right taste. Special birthday and seasonal offers can be a great strategy for this. The one-off and sense of urgency to them can help persuade customers to buy, through fear of missing out. 

Collecting feedback and building contact lists 

Sending customer satisfaction surveys through email can be very valuable in collecting data and engaging with your audience. It is so important to know the feelings of your audience to help you develop as a business. Obtaining this feedback can help you improve your future strategies with what is already working well for your business and what may need improving or changing completely. Email marketing also allows you to keep the contacts of your audience in one place, rather than just followers on a social media platform. This can be incredibly useful in having direct contact with your audience and sending targeted messages. 

Is email marketing is something you could use for your business but you’re not sure where to start? Get in touch with us to set up a free consultation call to discuss your needs and how we can help.